The word SEO is frightening for most small business owners. They think it is a time and money consuming method of marketing. A 2017 report by web.com says that only 17% of small business owners wish to invest in Search Engine Optimization.
You might be also thinking that should you invest your time and money in SEO for your biz website. The short answer is yes, search engine optimization is crucial for every business website.
What does SEO really mean?
As the name suggests, Search Engine Optimization is a process of helping your website rank high in organic (unpaid) search results. It includes making changes to your website so search engines can better understand your website content.
There are two parts of SEO, ‘On-Page SEO’ and ‘Off-Page SEO”. First, you need to optimize each page of your website by using on-page SEO techniques. Later you use off-page SEO techniques to perform actions outside of your website. Both parts are important to impact organic search engine ranking.
Why your small business website need SEO?
Your website needs search engine optimization because it helps your biz website rank higher in search results. Most people searching for product or service online only go through first 3 pages, so your website ranking matters.
Here are some good reasons why every small business website needs search engine optimization.
- It’s 100% free if you do it on your own.
- Your website is incomplete without a proper SEO.
- People trust organic search results more.
- It will help you build your brand awareness.
- People from unpaid search results convert well.
- If you start SEO now it will help your business in future.
- Your website’s good ranking will build brand reputation.
Gratitude: My name is Jay. Thank you for taking interest in this article, please feel free to share your thoughts in comments below.